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Elation Apparel Branding
Branding, Graphic Design, Illustration, Copywriting
Elation is a modern brand of hands-free pumping and nursing bras and camis. For this project, I created a full brand system which included: brand concept and messaging, full logo system, colour and typeface system, key visuals, illustrations, and other supporting materials.
The branding primarily draws inspiration from the Gladiolus flower. It symbolises the strength and empowerment Elation hopes to give mothers. Its logo is heavily image-based, portraying the elegance and richness its products possess. The logo deconstructs the flower’s parts and uses them to form the letter “e” out of them.
Elation has since launched the brand and is currently active. The branding system is still in use.
