On Kettle Tea Brand & Packaging Concept

On Kettle is a wellness-focused tea brand that uses only clean, natural ingredients to keep your body feeling nourished. Based on the phrase "on kilter," the brand values balance, health, and clean living, which is reflected in its brand identity. A minimalist approach was taken to properly convey this in its branding, using simple visuals like a sans serif font, a limited colour palette, and minimalist icons. Unique patterns were crafted to reflect the healthy ingredients used in every product and is simultaneously used as an attention-grabbing asset of the brand. This is why it is reflected in their packaging design, where the clean layout and graphic pattern is sure to stand out on shelves.