Perfect Pancakes Cafe Branding Concept

Perfect Pancakes is a Gourmet Pancake Cafe that allows you to build your own pancake stacks so you get your own perfect pancake, any time. This restaurant concept called for three main ingredients: a bold and cool approach to reflect its novelty, photo-worthy visuals to attract foodies and high-end food enthusiasts, and a flaw-free finish to convey perfection in every stack. Placing bold sans serif fonts and graphic iconography against bright colours tops off the branding to give it a contemporary vibe perfect for a new cafe.