Kingsford NSW Foodie Marketing Concept

This project is a campaign concept that promotes Kingsford as Sydney’s next up-and-coming foodie hub through the use of postcards that are designed to be informative, inviting, and interactive.

Anzac Parade along Kingsford is home to a multicultural and authentic dining scene. Local residents can find community gathering spots in these restaurants while local tourists from other suburbs can visit this area for a taste of local cuisine. End-users will be food-loving local residents seeking to be more familiar with their community and adventurous young visitors between 20-40 years old from outside Kingsford seeking a more diverse, authentic, and unassuming dining experience in a new place where they can spend their free time. The postcards will promote the increase in the number of visitors at the restaurants featured, and the development of Kingsford’s reputation as foodie hub.