Wicked Good Exhibit Art Direction

I helmed the art direction of Wicked Good, an exhibition by the UNSW Master of Design’s graduating cohort. 70 students gathered to showcase their work in a limited-time pop-up event at UNSW’s Art and Design campus. Unified under the name “Wicked Good,” the multidisciplinary exhibit references the notorious wicked problems that are tangled up in our society and the good we as designers do by attempting to unravel these knots and create connections.

I determined the exhibit’s overall visual identity in collaboration with the copywriting team, the marketing team, and the rest of the design team. I helped my team expand upon my initial key visuals as we created additional assets based on my art direction. Logo and assets under Team Design by my collaborators, Kulika Arayangkoon, Vicky Duanmu, and Kinza Nazim.